Make Your Brand’s Content Marketing Invincible w/ Ronell Smith

October 13, 2016

6:30 pm - 8:30 pm

2940 Commerce St, Suite A Dallas, TX 75226

$10

Make Your Brand's Content Marketing Invincible

We are excited to have Ronell Smith out to speak at this month’s Dallas Content Strategy Meetup!

Here’s the skinny…

It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.

But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.

While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.

Key takeaways:

  • How a focus on outcomes blinds us and makes it more difficult to achieve our goals
  • Where our marketing energy is best expended, and why
  • How to hone in on the right inputs to deliver consistent results

We will have FREE catering with pizza & a variety of soft drinks available for our guests courtesy of Frontier Coworking. We ask that everyone attending please RSVP as there is limiting seating available.

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